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Management and Marketing

Graduate level

This graduate-level certificate covers human capital, new media, and innovation strategies. Students take three courses listed below.

Courses in this certificate include:

This course focuses on the human and structural aspects of organizational management at the individual, group, and organization levels. Students assess, evaluate and apply evidence-based management practices and theory that can lead to tangible organizational performance outcomes, such as increased job satisfaction and organizational commitment, increased revenue and profits, improved motivation and conflict resolution techniques, greater work-life balance, and enhanced leadership effectiveness. Prerequisite: MBA 500
Students integrate classical marketing theory with innovative marketing techniques and tactics to support a firm's overall marketing and business strategies. Students will learn how to assess, select and integrate digital technologies, analytical approaches, and social media in concert with a firm's overall marketing strategy. Prerequisite: MBA 500
The capstone course provides an opportunity to integrate and apply strategic performance principles presented in the MBA program. Experience is gained in formulating key strategic, financial, marketing and operational decisions necessary to operate a successful business and measure their success in doing so. MBA 680 Prerequisite: MBA 615, MBA 635 and MBA 675

Recognizing Your Success

Learn how Certificates of Completion can lead to advancement in your company while also earning you credit toward your degree.

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